The Significance of Cultural Memory

I saw a bumper sticker for the Orinda Park Pool today that really drove home for me (no pun intended) the significance, nay, necessity of cultural memory. The Orinda Park Pool acronym suggests that no one in Orinda remembers Naughty by Nature. Alternately, it means that there is a real trickster at play in the Bumper Sticker Department at OPP. Maybe "Sting OPP" was supposed to be moralistic?