I was waxing sentimental about my alarm clock the other morning because I've had it for 14 years and there isn't anything wrong with it except its ugly. My prior alarm clock was also super-old when I gave it to my friend D. For all I know, she still has it. These archaic, super-strong alarm clocks were making me feel the warm fuzzies about American-made goods. And by the way, I just *assume* these alarm clocks are Made in the USA.
(Just checked) Nope. This one, at least, was made in China, by a Japanese company.
Recently, I've been thinking about how I can do something to spur the economy. I feel largely powerless in this Great Recession. We are blessedly well-employed and the value of our over-mortgaged house is one of the few in the country that hasn't tanked. But I don't have any plans to create hundreds of jobs by opening a manufacturing plant, so what exactly can I do to help out here?
The best I could come up with was to buy more American-made goods. Some of my recent purchases of consumer goods have probably not been Made in the USA. I just got a new Mr. Coffee coffeemaker. It was made in China. I've put my Mexico-assembled Volkswagon out of my mind for the purpose of this discussion.
As it happens, I need some new clothes. This caused me to wonder: Could I buy only American-made clothes this go-around? This is probably going to remain a thought experiment. There are very few women's clothes manufacturers in the US. The most recognizable one is American Apparel. Putting aside
the creepola owner of that company, their clothes are a bit "young" and "casual" for most of my needs. I found a list of other companies at
this website, but I found it pretty uninspiring. Schaefer Ranchwear USA Designer? Alpacallure!??? The exclamation point is theirs, not mine. Carhartts. New Balance continues to make
only its ugliest styles in the US.
Men don't have it quite as bad. Brook's Brothers still
makes some of its clothes here. And although Levi Jeans are made in Guatemala and Mexico, they've recently
teamed up with BB to make some jeans in the US for sale at Brook's Brothers.
I feel despair. But wait, Dov Charney to the rescue. Just today,
he declared that hipsterdom is dead, and that American Apparel will move to a preppier line of clothes. I just checked the website; he ain't there yet. The clothes are still pretty porny. I found a reference on the web that said that Chip & Pepper and Rag & Bone both make their clothes here. But I can't find other verification outside of a random Yahoo! Answers column.
At this point, this seems like a giant mystery to me. Where did all the American fashion go? Is it truly all gone?
UPDATE: I sent inquiries to J. Crew, The Gap, Banana Republic, Old Navy and Sierra Designs asking if any of their products are manufactured in the US. We'll see how that goes.